WE LIVE BY THESE VALUES

CARE. TRUST. SIMPLICITY. COURAGE.

Beiersdorf Circle of four Core Values: CARE, TRUST, COURAGE, SIMPLICITY

Our Core Values have shaped our corporate culture since the very beginning. Together with our corporate strategy, they act as our guiding light, our daily benchmark, ensuring we speak and act consistently across our business at all times. They are the common language that we Beiersdorfers share no matter the country, office or team we sit in. In a world of differences and continuous change, they are what unites us all and makes our company culture unique.

OUR CORE VALUES

Hear what our colleagues have to say about our Core Values.

 

Entrance Beiersdorf
Four Core Values of Beiersdorf: CARE, SIMPLICITY, COURAGE, TRUST

CARE

Count on me in moments that matter
Be your best self
Make a difference in society

TRUST

Win hearts with our iconic brands
Deliver what we promise
Assume positive intent

SIMPLICITY

Go for fewer, bigger, better
Choose speed over perfection
Let’s make it work

COURAGE

Play bold to win
Seek impact not harmony
Lean into change