Recommended by Dermatologists

Eucerin – The Medical Skin Care Brand

  • Eucerin patent application 1900

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    Patent application for Eucerit, 1902

  • Eucerin products 1920

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    Eucerin products from the 1920s

  • Eucerinum cum aqua 1920

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    Advertisement Eucerinum cum aqua, Germany 1920s

  • Eucerin soap 1930

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    Eucerin Soap 1930s

  • Eucerin ph5 1950

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    Ph5 range in the 1950s

  • Eucerin product range 1980

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    Eucerin range in the early 1980s

  • Eucerin today

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    Eucerin range today

    The discovery of Eucerin. Many products that are available from pharmacies today such as ointments, creams, or special lotions for sensitive skin can trace their roots back to a single basic ingredient: Eucerin. The ointment base produced using the emulsifying agent Eucerit enabled active ingredients in ointment form to be applied directly to the skin.

    The theoretical groundwork for Eucerit was carried out by Dr. Isaac Lifschütz in 1898. After extensive tests, he applied for a patent for the new emulsifying agent in 1900, and it was granted in 1902.

    When mixed with mineral fats, the compound developed by Lifschütz, Eucerinum anhydricum, became a hydrophilic ointment base that could be stored indefinitely. The product became a success after Lifschütz sold his patent to Beiersdorf in 1911 and joined the company as chemist.

    The pH5 range is launched. Although NIVEA Creme was also based on the emulsifying agent Eucerit, it was destined for a glittering career in the skin care market. Eucerinum anhydricum and Eucerinum cum Aqua, on the other hand, remained pharmacy product-only ointment bases.

    This all changed in 1950 when Eucerin pH5, the “acid ointment,” was launched. Although it, too, was exclusively distributed via pharmacies, it was a “finished” product and the first product to highlight the significance of stabilizing the skin’s pH value to keep its protective acid mantle intact – a central aspect of medical skin care even today. In 1977 the range was extended to include products for the entire body.

    Focus on facial skin. In the mid-1990s, Eucerin entered the face care market by launching an additional range of Eucerin branded products for sensitive and damaged facial skin. Eucerin face care products were immediately a big success, particularly the first clinically documented anti-wrinkle cream Q10 Active.

    Beiersdorf decided to continue selling its Eucerin products via pharmacies to ensure that consumers received the necessary competent advice.

    Today, the Eucerin range comprises several high-quality product lines that provide effective skin care from head to toe.