The blue
and silver aluminium tin for NIVEA Creme for Men was recently awarded the
German Packaging Award 2015 with judges praising not only the high quality of
the tin, but the masculine details like the “distinctive imprint of the lid and
the translucent printing.”
“The award
is a wonderful acknowledgement for many months of focussed work,” says
Klaus-Peter rod.
But he and Peter Steidle are keen not to take all the credit
for themselves. “We owe its success to the core team of ten people from
different disciplines including formula development, supply chain management,
marketing, quality assurance and the production site BMH (Beiersdorf
Manufacturing Hamburg). By amalgamating our skills and knowledge, we were able
to overcome so many challenges together.”