Did you know, Beiersdorf has sold premium condoms under the DUO brand in Greece, France, Columbia, Ecuador and Venezuela and with the brand name Harmony in Portugal for over 25 years? Not many people do. DUO may not be our biggest brand but it’s certainly making an impact in its markets.
How an intimate product can be positioned in a contemporary way without resorting to old clichés has been shown by our Greek team since the re-launch of DUO last year. We have deliberately steered away from well-known images of full-nude pictures, opting for more distinctive, stylish imagery.