The “NIVEA VON HERZEN” Limited Edition, which is available in the NIVEA stores in Hamburg and Berlin as well as in the NIVEA Online Shop since the beginning of December, contains only one pure ingredient, namely sustainably sourced shea butter from West Africa. In addition, the entire value chain up to the women’s groups is transparent and traceable. Julia Beier, Responsible Sourcing Manager: “I am very happy that we have been able to combine our social commitment in the Shea supply chain with a good business case that fits perfectly with the new corporate strategy towards more sustainable and responsible products.” For every product sold, one euro is donated to NGOs in Burkina Faso that are privately supported by the two Beiersdorf employees.
And what remains after such an exciting phase of hard work when the product has been successfully launched and is on the shelf? Wolfram Gerwat, R&D Engineer: “It’s great to see how many NIVEA consumers like our product design, which is inspired by the bright colors and patterns from Burkina Faso. And that our authentic and natural shea butter product convinces them to buy it.” Merle Zewuhn, R&D Senior Engineer, adds: “And of course it was great to see how we were able to convince so many colleagues of our heart’s project and how their support made our idea a reality. We are very grateful for this.”