stage

Sr. Full Funnel Manager

Apply

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • Drive the paid digital media & tech agenda across Beiersdorf brands

  • Specifically lead the integration between marketing & e-commerce teams across synced media initiatives through the year

  • Create monthly, quarterly, annual brand plans to drive full funnel marketing; drive ownership of campaign phasing, allocation & co-own budget decisions with Integrated Media Manager

  • Build the audience and data framework across BDF & all relevant ranges that are replicable across off-platform and on-platform

  • Own the test & learn approach between teams (local, regional) to push the MU agenda on building learnings from aligned pilot design & results

  • Build a result-oriented mindset by exploring multiple sources of data to create the right experiments, learnings & scale

  • Bridge the execution between marketing and e-commerce teams operationally to deliver incremental business value across key metrics

  • Be the single point of contact between marketing & e-commerce teams for all digital activations; drive synchronized consumer experience across platforms

  • Work closely with e-commerce customers to build marketing solutions along with internal e-commerce teams

  • Develop & sustain decided internal routines/disciplines across brand, digital, performance teams along with stakeholder management to deliver month-on-month transformation & results

  • Leverage learnings across full funnel digital marketing between both marketing & e-commerce teams to drive media & ROAS efficiency by being best-in-class, amongst other metrics

  • Lead new tech initiatives to drive business transformation.

Your Profile

  • 6-8 years of experience at an agency leading performance marketing OR

  • 3-4 years of experience at a brand leading integrated digital marketing efforts (on & off platform)

  • Proven track record of digital media impact on business

  • Proficient with digital, data & analytics with ability to slice & dice data from different sources and bring it together

  • Hands-on keyboard campaign experience managing on and off platform campaigns

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

 

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
India / Mumbai
Company:
NIVEA India Pvt. Ltd.
Job ID:
17390
Apply
PRIVACY POLICY
PDF Print