CARE CHANGES EVERYTHING.

Brand Manager Healthcare

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Portugal / Paço de Arcos
Company:
Beiersdorf Portuguesa
Job Function:
Marketing / Market Research

Your Tasks

Define Marketing Strategy (both channels Phamacy and Mass Market)

Define how much and where to invest to raise sales and get ROI

Market analysis and competitors

Define marketing mix support by brand and franchise

Internal figures analysis by sku, channels, customers,etc.

Develop of Master Artworks for the products (adapt international versions to local ones)

Develop Marketing campaigns in cooperation with POS, promotions, digital

P&L analysis

Control Marketing budget

Lead sales forecast: make net sales projection for each sku

build-up customer plans aligned with the Sales channel strategy.

Establish fluent communication & cooperation with Global and Regional Marketing department.

Your Profile

Hard skills

Bachelor/master’s degree in Marketing, Business Administration, Economics (or similar), Pharmacy or medical Sciences

Pharmacy background will be valued

Professional experience in Marketing or SCM (preferential)

Solid MS-Office & Outlook knowledge (namely Excel and PowerPoint);

Fluent in Portuguese and English.

Soft Skills

Proactive, flexible and strong on leadership

Cooperative person

Analytical thinking and problem solving oriented;

Agile profile: think competition ahead

Creative

Resilient

  • Eucerin Logo
  • Florena Logo Beiersdorf
  • labello Logo Beiersdorf

    Get to know: Maureen

    Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.