OVERALL

• Understanding of market landscape, categories, competitors in India

ANNUAL/DAY-TO-DAY BUSINESS MANAGEMENT

• Lead in define issues/opportunities/drive category’s growth with cross-functional team, extensive knowledge of the brand, the category, competitors and the market from quantitative and qualitative market research
• Take up business critical projects and lead them for the MU
• Consistently monitoring and analyzing business performance, market situation and competitors for monthly business review meeting
• Developing, implementing and controlling the Annual Business Plan and Product Marketing Plan for each brand group (BGR)
• Own Marketing Budget for the category
• Own & Manage P&L performance
• Prepare reports to monitor / evaluate key brands performance
• Initiate BDI when opportunities arise
• Works closely with SCM, Sales, Supply Chain, Finance to deliver launch and re-launch activities
• Support Marketing Director in developing price strategy
• Support Marketing Director in driving India Harmonization process and work closely with markets to align India claims and support Indian law development, approval, upload to D2P
• Share best practice, asset, campaign to India MU countries
• Prepare Financial forecast for NPD submission
• Prepare launch meeting presentation for approval
• Analysis of internal sales, category trends and competition activity

MEDIA & COMMUNICATION

• Work with Media & Digital/ Agencies to get the right media strategy, consumer journey at the optimized spending level that deliver business’s goals.
• Work with Media & Digital for PIM score, precision marketing and ensure work in line with Digital KPI
• Work with SBM India for NPD and Communication (adaptation, last miles) and cascade plan to SCM and cross function
• Take initiative in bringing new ideas based on in-depth consumers understanding as well as come up with solution when project is not progressing

PEOPLE MANAGEMENT

• Manage a team of 2 Product managers and guide them on a daily basis