At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life.
As Brand Manager you will be responsible for developing and executing a brand strategy for NIVEA Face Cleanse & Moisture to ensure delivery of market share, sales and profit targets.
This is a 12 month Fixed Term Contract
Your Tasks
Strategy
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Develops and aligns with Marketing Manager, a medium and long term strategy for respective brand that fits to UK market needs, is aligned to global brand strategy and delivers against agreed commercial targets.
Planning
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Develops and implements the annual marketing plans and activity ensuring alignment to agreed brand strategy and commercial targets.
Campaign delivery
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Delivers best in class campaigns, in line with EUNA direction, landing key messages, using the most relevant mix of media and creative assets.
Consumer Insights
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Generates excellent insights through an in-depth understanding of consumer needs and attitudes, and leverages insights to execute business plans in the UK market.
New Product Launches
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Identify, evaluate and implement new product launches/re-launches to maximise performance in line with business objectives, ensuring sales, supply chain and finance are aligned in order to maximise the success of the launch.
Monitoring & Reporting
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Monitors and reports on brand performance developing interventions to improve performance and address issues. Monitors competitor activity so as to develop and share insights that initiate further opportunities.
Budget Management
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Manages specific brand’s Marketing budget in line with agreed parameters, making recommendations to the Marketing Manager to avoid overspends or underspends and protect profit if needed.
Relationship Management
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Develops long term relationships with third party agencies to ensure best in class service and return on investment.
International Collaboration
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Collaborates with global marketing teams to influence the development of strategy and communication that fits to the UK market.
Additional information
Competetive salary, annual bonus (subject to conditions), car allowance, 25 days holiday, defined contribution Pension, private medical, discounts on products, buy & sell holidays.
At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age.
