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Precision Influencer Manager - temporary contract (7 months)

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At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • As Precision Influence Lead for ONE Beiersdorf, your job will be to manage all precision influencer (PI) activities (organic & paid – collaboration with the Precision Marketing Lead) from ideation to execution, define and monitor measurement approach, check for implementation of influencer best practices, acting as a change agent in the organization.
  • Recommend influencer strategy & approach for NIVEA & Derma,
  • Lead ideation sessions to ensure that campaign designs address the main business challenges and strategic questions and are aligned as part of a holistic campaign,
  • Ensure that agencies are following digital execution best practices in line with global and regional guidelines,
  • Lead in-flight optimization meetings playing an active role in KPI monitoring and recommending fixes/adaptations,
  • Engage and coach category, precision marketing and ecommerce teams and external agencies on PI principles and ensure framework compliance for all campaigns.
  • Implement the global / regional measurement approach and make sure that the data sources and tools required for campaign success are in place and producing relevant insights that address key business and category priorities
  • Ensures processes and governance are in place to monitor campaign performance and engage with marketing, media, precision marketing and ecom when necessary (weekly meetings, steering committees, stand-ups, etc.)

Your Profile

  • Required: Proven record of influencer campaign & event management in the skincare category
  • Required: Ability to effectively translate marketing objectives into influencer execution
  • Required: Experience working in discovery & reporting tool such as CIQ, Tracker or Tagger
  • Experience with digital campaigns execution and planning
  • Desirable: Experience with paid social advertising and management of amplification / sponsored ad
  • Excellent interpersonal skills and communication skills
  • Team player working with many different stakeholders
  • Good presentation skills
  • Analytics and problem-solving
  • Arabic language mandatory

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Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. For further information please ask Jennie Ortega. 

Job Details

Contract Type:
Limited, 6 Months / Full-Time
Job Start Date:
2/3/2025
Country / City:
United Arab Emirates / Dubai
Company:
Beiersdorf Middle East FZCO (Dubai)
Job ID:
17369
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