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Senior Brand manager (All Genders)

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Business Development and Market Understanding

  • Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.
  • Develop and lead mid-to long term business plan together with finance, in agreement with medical management.

Marketing Plan

  • Execute the Annual Marketing Plan together with the Business Unit Head, ensuring alignment with the long-term Business Plan.
  • Collaborate with Global/Regional offices to strategize and implement innovations and relaunches.

Marketing & Communications Strategy

  • Develop a deep understanding of consumer behavior based on U&A studies and focus groups.
  • Analyze category trends, core Eucerin consumers, and competitors to create best-in-class communication and activation strategies.
  • Lead coordination efforts with Digital, E-commerce, and Shopper & Customer Marketing (S&CM) teams, as well as international and local Beiersdorf communications agencies, to develop and adapt effective marketing and communication campaigns.

Data Analytics & Strategy Development

  • Lead and execute best-in-class, timely market analysis (Market Share, Sellout, Campaign Performance, etc.) and translate insights into action plans and strategies in collaboration with the Business Unit Head.
  • Monitor broader industry trends to drive effective business solutions.

Your Profile

  • Bachelor’s or Master’s degree in Business Administration from a recognized university, preferably with a focus on Marketing or Business Administration.
  • Min 6 years brand management experience in FMCG industry.
  • Ability to identify patterns in data and develop action plans in response.
  • Ability to lead a project team.
  • Strong stakeholder management skills.
  • Strong presentation and communication skills, good influencing skills.
  • Arabic language fluency (written and spoken).

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Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

 

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
United Arab Emirates / Dubai
Company:
Beiersdorf Middle East FZCO (Dubai)
Job ID:
17667