Job Details
- Contract Type:
- Limited, 3 Years / Full-Time
- Country / City:
- China / Shanghai
- Company:
- NIVEA (Shanghai) Company
- Job Function:
- Marketing / Market Research
Your Tasks
This position, (Senior) Consumer Marketing Insights Manager, is a critical role to ensure the business decisions are made based on solid consumer understanding and insights across innovation, activation, communication and category brand strategies.
Core responsibility areas are
- Work closely with global CMI team on developing innovation testing guidelines, most up-to-date winning solutions, exploring feature-ready methodologies.
- Be an active part of developing BAH/ CN NPD strategy and make sure it is centralized in solid consumer needs, brand strategy and category knowledge & insight.
- Design and implement consumer exploration and validation process aiming to develop winning NPDs, using and also developing global standard and CN agile tools.
- Consult, advice and influence key stakeholders on right interpretation of research results.
- Work as a core window to collect and process the consumer and category trend of CN fed into innovation and communication development.
- Collaborate with global team of trend scouting to keep consistent on overall structure.
- Gatekeeper and advocator of brand health tracking, build BHT as the core tool and KPIs guiding build building journey of NIVEA in CN.
- Work closely with global BHT team to bridge the local needs and global standard, continuously finetuning the BHT design.
- In charge of monitoring the in-market performance of core NPDs, incl. sales performance, consumer feedback, source of business, consumer profiles, related social insights, etc.
Your Profile
Bachelor Degree or above.
Fluent English communication skills.
Total 10+ years of research experience in multinational companies, with 5+ years of experience in CMI team of FMCG companies is preferred.
Solid knowledge of market research methodologies both in quantitative and qualitative, and be able to provide business insights through research data.
Experience in market researches of innovation development is a must.
Think strategically, working independently, can land research results and data in an impactful and compelling way.
Strong communication and stakeholder influencing skills.
