MAIN RESPONSIBILITIES

•        Define long term category visions and category strategies that provide the framework for all category management deliverables at the Retailer

•        Create and manage category scorecards and develop meaningful, retailer-relevant actions focused on growth

•        Translate shopper understandings, consumer research, market data analysis and trend analysis into actionable, retailer-relevant category insights

•        Drive assortment management and define core assortment by category. Provide unbiased recommendations on optimal category assortment to the retailer based on clear understanding of product, segment performance and

current/ anticipated category trends. Track distribution performance

•        Develop recommended planograms based on a clearly defined shelf management strategy using purchase structure and other relevant insights. Monitor and track shelf metrics; develop strategies and tactics to further align

ambition vs the status quo

•        Identify, prioritise and execute category projects that embed the category strategy and will unlock category growth

•        Assist in the innovation market activation process by providing category insights and understandings, range and segment analysis, customer centric thinking and support for the Retailer category reviews

•        Leverage strong relationship building skills and excellent communication skills to influence key stakeholders