Role Purpose:
The MU Marketing Manager defines the long-term strategy and leads the organization design for one of the most important NIVEA categories for the MU.

Main Accountabilities:

Strategy and business planning

Push Mtk acceleration agenda for Marketing team.

• Increase communication across teams and improve upskilling in key topics: financials, commercial and digital

Long-term strategy

• Defines long-term strategy of owned categories for the MU
• Persuade all stakeholders in the company to achieve the best-in-class executions and ensure the KPI’s compliance (including Sales, Shopper & CM, Finance, Supply Chain, Regional & Global Marketing).
• Defines the purpose of owned categories and how it supports umbrella brand.
• Identify and activate plans for growth & penetration

Opportunities & New Products Launches

• Identifies new opportunities in the market by exchanging with Regional & Global teams.
• Proposal of new plans and initiatives to ensure the best results in MS, NS, penetration and profitability.
• Defines Pipeline and makes it possible, on time and in quality.

Profitable growth.

• Always seeks for profitable growth and defines a sustainable business model for owned categories. Strong orientation of brands that grow through the POS, not necessarily only by ATL support.  Should decrease product costs significantly and/or find a way to increase Gross Margin.

Leadership

Country support & Team development.

• Supports activation countries on Strategy and Pipeline.
• Influence across all stake holders to drive business
• Develops own team and always reaches agreements with other areas of the company.