Your Tasks
Role Purpose:
The MU Marketing Manager defines the long-term strategy and leads the organization design for one of the most important NIVEA categories for the MU.
Main Accountabilities:
Strategy and business planning
Push Mtk acceleration agenda for Marketing team.
- Increase communication across teams and improve upskilling in key topics: financials, commercial and digital
Long-term strategy
- Defines long-term strategy of owned categories for the MU
- Persuade all stakeholders in the company to achieve the best-in-class executions and ensure the KPI’s compliance (including Sales, Shopper & CM, Finance, Supply Chain, Regional & Global Marketing).
- Defines the purpose of owned categories and how it supports umbrella brand.
- Identify and activate plans for growth & penetration
Opportunities & New Products Launches
- Identifies new opportunities in the market by exchanging with Regional & Global teams.
- Proposal of new plans and initiatives to ensure the best results in MS, NS, penetration and profitability.
- Defines Pipeline and makes it possible, on time and in quality.
Profitable growth.
- Always seeks for profitable growth and defines a sustainable business model for owned categories. Strong orientation of brands that grow through the POS, not necessarily only by ATL support. Should decrease product costs significantly and/or find a way to increase Gross Margin.
Leadership
Country support & Team development.
- Supports activation countries on Strategy and Pipeline.
- Influence across all stake holders to drive business
- Develops own team and always reaches agreements with other areas of the company.