About us
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Digital content development and planning:
-
Lead digital content creation across earned and owned digital touchpoints across brands
-
Drive flagship initiatives like NIVEA SOFT FRESH BATCH, integrating creative, media, content & tech.
-
Own NIVEA’s social presence across touchpoints social, ORM and activate always-on plans across content & media
Influencer content management & planning
-
Develop and lead a comprehensive influencer strategy aligned with brand objectives
-
Own, identify, cultivate, and manage relationships with key partners & agencies
-
Steer the influencer marketing agenda for the business and lead initiatives that helps our brands be best-in-class
-
Build best practices across categories to drive synergies across campaigns & long-term planning
-
Drive efficiency across aligned cost & media metrics along with focus on measurement, reporting
-
Identify tools & platforms to upskill execution & activity
Category campaign partnering
-
Partnering with brand teams on campaign creative asset creation
-
Owning the creative consumer journey across the digital medium to deliver best-in-class experiences
-
Drive the digital strategy for relevant categories in the short term and long term to help achieve business goals
-
Co-brief agencies with category teams and own the digital execution
Key Initiatives
-
Managing digital campaigns in conjunction with category teams, media teams and external agency partners
-
Clear measurability across all relevant digital campaigns and initiatives
-
Integrating with e-commerce to drive category relevant e-marketing initiatives
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
