At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
A. JOB PURPOSES:
- In charge of managing for planning and excellent instore execution (collaboration with the operation team) all activities in assigned to key account customers of the MT channel.
- Accountable for active assortment, distribution, OSA, promotion compliance, and successful supporting operation team in order to achieve profit and sale volume objectives for assigned customers.
- Implement all agendas from Marketing and Trade Marketing.
- Explore new customized initiatives to drive growth.
- Budget management (trade terms and promotions)
B. PRINCIPAL ACCOUNTABILITIES:
1.Customer Management:
- Responsible for building and maintaining good relationships with modern trade customers.
- Understand well customer insight, needs, and strategies for business development and contract/trading term negotiation.
- Work with assigned customers on sales volume, promotion, category management, etc.
2.Account planning:
- Responsible for the strategy and execution of customer assigned to deliver business objectives and channel strategies.
- Responsible for long-term and short-term customer strategic activities and objectives: yearly/quarterly/monthly sales target, sale fundamentals, trade programs (trade promotion, consumer promotion, support activities, etc.)
- Accountable for sale fundamentals, sale target, and other KPIs to be achieved daily, weekly, monthly, and quarterly in the assigned channel.
3.Budget management:
- Manage the budget and spending of assigned customers to make sure business objectives are delivered effectively.
4.Others:
- Well understand shopper and their insight turning into business action for channel strategy delivery.
- Accountable for daily/ weekly/ monthly sending reports accurately and timely.
- Responsible for checking competitors, market information, trade promotion, activities & others reimbursements.
- Others assigned by line manager.
C. SPECIAL REQUIREMENTS:
1.Education Qualification: University Degree
2.Working Experiences:
- At least three years of experience in key account management.
- Practical experience in the FMCG industry is advantage.
3.Competencies requirement:
- Having solid planning capability (promotion planning, budget management, stock forecast)
- In-depth understanding of operations
- Entrepreneurship (taking the business as their own)
- Performance oriented
- Proactive, result-focused, and follow-up to the end
- Persuasive and effective communication
- Independent and reliable
- Problem analysis and problem solving
- Distributor Management
- Passionate and able to work under high pressure
4.Other qualifications:
- Practical experience and knowledge of personal and skin care will be an advantage.
- Fluent English