At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
The E-Commerce Development Manager, MU ASEAN is responsible for achieving profitable sales growth with eCom accounts across ASEAN. Key accountabilities include: managing online sales plans and execution, terms & conditions negotiation, assortment listing, brand presentation on retailer sites, coordination framework for online promotion campaigns and best in class product presentation.
Roles & Responsibilities
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Accountable towards the sales target and online market share for the ASEAN markets.
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Work closely with the local E-Commerce Team to deliver the building blocks to deliver the E-Commerce growth target.
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Co-develop mitigation plans with markets to close gaps if any.
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Follow through with markets on action plans to deliver the growth for e-commerce.
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Extra resource for markets in developing new business.
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Serves as sparring partner for Local Head of E-Commerce and back-up for Local Head of E-Commerce when out of office.
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Develop current customer relationships & engage new customers for a defined group of eCom accounts
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Create and execute an annual plan of digital activities with eCom accounts that accurately follows the digital sales strategy and ensures profitable sales growth (incl. joint business plan & roadmap)
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Drive strategic relationships and accelerated growth, while operating within approved trade marketing parameters, and balancing trade and media investment effectiveness and efficiency in trade spending.
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Develop promotional strategy for e-commerce channel by understanding the model as well competitive and business trends.
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Conceptualize, design and implement relevant campaigns across select e-commerce portals by working closely with E-Commerce S&CM Manager to drive visibility and business.
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Manage the creative execution of all digital promotional media to deliver the digital sales plans by account and drive sales through on-line retailers (incl. agency selection, strategic brief, KPI’s)
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Evaluate eCommerce sales performance and make recommendations for future activity (KPI definition & reporting)
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Align with and steer cross functional team (sales controlling, marketing, digital marketing, shopper customer marketing, supply chain) for eCommerce pilots & new customer roll-out
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Be a key influence in the short- and long-term execution of eCommerce strategy
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Review of sales systems and processes in e-tailers’ distribution and drive standardization as well as optimization through 'Best Practice' sharing and building capability.
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Understand the market forces and benchmark with other FMCG companies and Industry (including share, new entrants and category performance) and constantly evaluate the models and adapt to current as well as future scenario.
Additional information
Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500
