CARE CHANGES EVERYTHING.

Category Manager

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Poland / Poznan
Company:
NIVEA Polska Sp. z o.o.
Job Function:
Sales

Your Tasks

  • Driving the implementation of 4P targeted execution (PICOS) on NPD and CORE,
  • Owning the category assortment strategy, primary shelf, secondary placements and promotion strategy by channel,
  • Developing and deploying of NPD selling stories to key account managers,
  • Develop Best in Class Launch plans for strategic novelties and lead implementation with sales team,
  • Preparing Drive Plan for respective categories and ensuring it’s executions (jointly with Marketing and Sales department), managing of activities budget,
  • Monitoring and analyzing development of respective categories per channel/customer versus competition, defining key category drivers,
  • Contributing to category KPI setting, tracks progress, identifies gaps (net sales, market share, gross margin) and developing gap closing measures,
  • Evaluating systematically and actively contributes in development of new or improved concepts/ activities, tracks activities results,
  • Using data and knowledge from available tools: Nielsen, GFK, local & research studies, U&A, etc. Creating shopper and customer understanding for respective categories,
  • Actively shares and reapplies best practices, shopper insights and category understandings across regional SCM department.

Your Profile


  • Fluency in English and Polish,
  • University degree,
  • At least 5 years of experience in Marketing, Sales or Shopper Marketing/ Trade Marketing in the FMCG industry. Experience in Skin Care is a plus,
  • Strong strategic and analytical skills,
  • Excellent communication and presentation skills,
  • Ownership and entrepreneurial mindset,
  • Team player.
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    Get to know: Maureen

    Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential.