Roles & Responsibilities

Strategy and business planning of Top Key customers/Channels and Distributors
•    Leads joint business plan with top retailers to identify win-win strategy and align priorities
•    Collaborates with internal and external stakeholders to meet account performance objectives and customers’ expectations. Effectively communicates strategy, business decisions and directions as determined by Management team.
•    Defines and executes Sales & S&CM strategy and plans to achieve market share, sales, customer contribution and EBIT objectives as agreed in the Annual Business Planning process
•    Leads solution development efforts that best address customer needs
•    Closely works with the Marketing Department on new product launch/re-launch plans and promotions, integrating corporate strategy
•    Builds strong relationships with top customers to drive strategic agenda

Sales Efficiency & Effectiveness
•    Data analytics: Conducts sell in and sell out analysis
•    Product assortment Management: Manages must stock list or must carry list per channel execution
•    CSL Management: Spearheads joint forecasting with the accounts
•    Promo Management: Performs pre and post promo analysis

Distributor Management
•    Prepares sales plans aligned with Distributor to achieve Annual and Monthly Business Targets
•    Ensure efficient account & channel coverage via distributor personnel
•    Efficiently utilizes trade marketing budgets
•    Determine growth drivers that will contribute to the achievement of sales objectives by the distributor.