Head of Channel - Pharmacy

Role Purpose:

• Responsible for the Pharmacy channel strategy development & implementation to achieve profitable business growth and relationship with customers.
• The channel strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
• This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.

Key Accountabilities:
Derive Business Strategy and Objective

• Work closely with internal departments to achieve mutually agreed objectives.
• Implementing sales Strategy & sales Plan
• Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.

Customer Orientated

• Develop and maintain strategic business relationships with customers.
• Negotiate sales with existing and new customers who are of strategic importance to the organisation.
• Provide ongoing support to high value clients and ensure high quality customer service being delivered.
• Identify customer needs and opportunities by analysing sales gap & develop strategy to minimize or close gap.
• Serves as a liaison between clients and company departments.
• Familiar with outlet’s sales operation in terms of merchandising and ordering process
• Possess very detailed product knowledge as well as through knowledge of client business.

Leadership (Manage, oversee, guidance, coaching, motivation etc)

• Monitor business to adhere the company's business strategy.

Derive and implement business process.

• Responsible for the total channel sales process, aiming at meeting and exceeding sales targets.
• Leading & Ensure all NPL Listed on timely basis.
• Develop competencies and processes required to create effective and efficient sales organization.
• Meeting company Account Receivable objective by maintaining healthy aging level.

Enhance sales activities to ensure cost and process efficiency

• Prepare sales forecasts and budgets; monitor sales volume, revenues, and costs against forecasts to identify problem areas; and adapt procedures or re-allocate resources to improve the overall performance of the sales team.
• Manage trade budget, A&P, trading term discussion within budget allocated.
• Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices.
• Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.

Obtain and alert with competitive knowledge on Market trend, movement and practise

• Keep abreast with latest market trends and development, with sound knowledge of competitors' activities.
• Maintain competitive knowledge to create and adjust sales strategies.
• Proactively identify changes in FMCG, delivery systems, competitive pressures to develop and modify strategies and tactics accordingly.