At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Main Accountabilities:
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Take lead in driving Anti-Age as the key strategic focus together with assigned categories, Basic Care to deliver successful top line and bottom-line target with all internal and external stakeholders.
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To be the key person to drive both short-term and long-term strategic direction for Anti-Age and assigned categories to support business roadmap plan.
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Support on driving total Eucerin business to achieve the agreed target.
Roles and Responsibilities
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Develop business strategy and implementation plan to grow brand of assigned categories and direct all marketing activities for the achievement of short and long-term business goal, A&M and effective marketing spending
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Drive innovation roadmap and develop insightful, unique and relevant product concept & positioning that answer the consumer’s needs against competition
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Lead team and agencies to develop winning communication strategies and execution plan to drive successful Launch/Relaunch campaign
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Lead team and cross functions for brands campaign implementation as plan. Consistently monitoring & analysing business performance, market situation and competitors and acts decisively as a category leader to ensure business objective achievement
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Lead media agency for media strategy and plan while optimize the plan along the way to gain the best out of the given budget
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Manage effective A&P spending for the best return on investment.
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Work with global and Emerging Market as a lead market for all product innovation development and communication strategies to ensure local relevancy is being addressed
Additional information
Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500
