Main Accountabilities:

• Take lead in driving Anti-Age as the key strategic focus together with assigned categories, Basic Care to deliver successful top line and bottom-line target with all internal and external stakeholders.
• To be the key person to drive both short-term and long-term strategic direction for Anti-Age and assigned categories to support business roadmap plan.
• Support on driving total Eucerin business to achieve the agreed target.

Roles and Responsibilities

• Develop business strategy and implementation plan to grow brand of assigned categories and direct all marketing activities for the achievement of short and long-term business goal, A&M and effective marketing spending
• Drive innovation roadmap and develop insightful, unique and relevant product concept & positioning that answer the consumer’s needs against competition
• Lead team and agencies to develop winning communication strategies and execution plan to drive successful Launch/Relaunch campaign
• Lead team and cross functions for brands campaign implementation as plan. Consistently monitoring & analysing business performance, market situation and competitors and acts decisively as a category leader to ensure business objective achievement
• Lead media agency for media strategy and plan while optimize the plan along the way to gain the best out of the given budget
• Manage effective A&P spending for the best return on investment.
• Work with global and Emerging Market as a lead market for all product innovation development and communication strategies to ensure local relevancy is being addressed