Your Tasks
We are looking for a Junior Brand Manager for Body&Sun categories, to join the Italian Eucerin Marketing Team. She/He will report to the Brand Manager and will support in the development of the brand global strategy in the Italian market, in coordination with global, regional and local cross-functional teams.
Key roles and responsibilities:
- Understand and analyze the competitive environment, to provide relevant inputs
- Provide monthly/weekly updates to business review and monitor market performance
- Evaluate and lead the launch of NPIs in the Italian market, implementing and coordinating the execution of the support plan
- Work with other functions (Digital, Ecommerce, Trade, Sales, Controlling and Supply) to develop and execute successful Brand Plans to deliver net sales, gross margin, market share within budget
- Identify consumer needs and market opportunities, developing and executing local consumer activation (promo/events/special activities)
- Work closely with different agencies (creative, suppliers, events)
- Collaborate with the Trade Marketing team to develop brand activation and promo plans, in line with trade plans and quarterly present the marketing strategy to Sales teams
- Support Digital marketing manager
- Manage Marketing budget of Body&Sun categories
- Work in close partnership and collaboration with the Global and EMEA team, as well as the local cross-functional one
- Develop excellence in point of sales visibility