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Precision Influencer Manager

About us

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

 

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • Lead influencer strategies of NIVEA and Eucerin
  • Stay up-to-date with the latest influencer trend on each social media platform and identify and coordinate with influencers for potential partnership.
  • Develop and maintain relationship with influencers and influencer agency.
  • Manage the agency delivery of data and input into all associated influencer KPIs and measurement report. Audit and hold accountable for errors or lack of delivery.
  • Lead influencer campaign performance evaluation.
  • Support HOIM to oversee the contract with the influencer agency to measure delivery and cost.
  • Work alongside the agency to develop social media strategies across platforms for NIVEA and Eucerin
  • Oversee monthly content calendar and publishing schedule.
  • Monitor NIVEA and Eucerin social media channel and take action to manage crisis (support by HOIM)

Your Profile

  • At least 4-5 years experience in influencer planning.
  • Experience managing multiple campaigns and categories at once.
  • Experience managing influencer and influencer agency relationships.
  • Demonstrable experience leading influencer strategies and selection
  • Demonstrate social media platform management and strategy development.
  • Experience working in cross-functional teams.
  • Good command in English both spoken and written.
  • Good presentation skills
  • Creative thinker and problem solver, leads the trend of influencer.
  • Have experience in skincare category and/or digital media is a plus

Additional information

Location: 6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500

Job Details

Contract Type:
Unlimited / Full-Time
Job Start Date:
6/1/2025
Country / City:
Thailand / Bangkok
Company:
Beiersdorf (Thailand) Co.
Job Function:
Marketing / Market Research