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Marketing Manager

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At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Main Accountabilities

  1. Create and define annual business plan and execute marketing strategy.
  2. Know and understand market trends and opportunities, identify areas for campaign that go beyond product specific activities.
  3. Define consumer-oriented market research, business intelligence/market intelligence to facilitate optimal brand/product positioning.
  4. Product launches/re-launches via competitive concept development and clear positioning (4P).
  5. Ensure smooth internal and external communication of the in-charged brands.
  6. Ensure effective communication via ATL and BTL activities.
  7. Ensure brand is consistent with corporate strategy within TW & NEA region.

Knowledge, Skills and Experience:

  1. A Bachelor's degree is required; an MBA or equivalent degree is preferred.
  2. 10+ years of progressive and successful experience in leading Skincare and(or) FMCG Personal Care brands.
  3. 3+ years of team management experience.
  4. Various new product launch or re-launch experience.
  5. Able to manage brand independently with great creativeness.
  6. Open minded, strong strategy thinking and communication skills.
  7. Prior P&L experience and strong financial acumen in making effective business decisions.
  8. English Proficiency.

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Taiwan / Taipei
Company:
NIVEA (Taiwan) Ltd.
Job ID:
17409
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