Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Germany / Hamburg
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
- Develop and implement strategic approach to evolve the Brand Health Tracking for maximum impact in the organization
- Serve as a key partner to senior leadership, translating complex data into clear, strategic recommendations that help NIVEA win
- Generate holistic & impactful insights connecting different data sources
- Drive best practice sharing across BLU and Regions
- Continuously evolve & optimize the Brand Health Tracking Tools, with state-of-the-art research methods as well as agile data presentation formats
- Closely cooperate with regional and global CMI functions
- Lead market research supplier pitches
- Lead a talented team, fostering a culture of excellence, innovation, and collaboration. Guide and develop team members to deliver high-quality insights that drive value
Your Profile
- Degree in Business Administration or Socio-Economics
- 10+ years of experience & proven track in the field of brand tracking, consumer/market panel and market research; experience in marketing is a plus.
- Solid Knowledge of brand tracking industry standards and data savvy
- Excellent analytical skills and passion for big data and smart dashboards. Affinity to statistics & ability to conduct statistical analysis is a plus.
- Strong in storytelling & arranging data, insights or dashboards to deliver against stakeholders’ needs and ways of thinking.
- Excellent presentation skills and persuasion power. Highly experienced in navigating complex stakeholder settings and communicating in large projects.
- Proactive, digital-affine mindset with a strong passion for getting things done
- Experience in leading teams required
- Fluent in English, both written and spoken
- Passion for the consumer perspective and topics around skin care and beauty
