At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
MAIN RESPONSABILITIES
1. Strategy
-
Implementing the brand and category strategy for designated brand groups in the country;
2. Plans and Forecast
-
Developing business and marketing plans and forecasts for the country, and excellently implement the plans for designated brand groups (DBG);
3. Pricing
-
Implementing pricing strategies to ensure compliance of RSP and net-net prices within regional/global frameworks and initiate actions in case of deviations for DBG;
4. Product Campaigns/ Launches
-
Implement approved global or regional masters and guidelines locally. Prepare recommendation for country “launch or no-launch” decisions of global concepts;
-
Inform and excite Sales team about activity plan, support with appropriate communication and BTL activities;
-
Collaborate with S&CM to create 360 degree activities, aligning POS with ATL and BTL communication;
-
Ensuring Brand Connection locally is integral part of activity plans;
5. Brand Performance and Development
-
Monitoring the brand and innovation performance (market share, brand equity, etc.) and brand development against sales/ profit forecast and budgets in the country with support from Finance. Seeking and ensuring assessment of brand business opportunities. Expert of country Consumer understanding and Consumer Needs;
-
Providing active input into MU and regional concept development;
6. Data and Analysis
-
Providing data and analysis of price, market and competitor monitoring within the framework of corporate guidelines into MU brand, innovation and category strategy and innovation pipeline;
7. Team leading, collaboration and development
-
Collaborate with and lead external agencies and service providers, as well as internal MU marketing partners, S&CM, Forecast & Supply, and Finance;
8. Organisation & Process Management & Development
-
Operate lean and harmonised processes across the country regarding Marketing activities.
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
