At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Business Objective:
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To evolve & achieve Strategic Annual Operating Business Plans for the defined Modern Trade / National Key Accounts.
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Develop Modern Trade by conducting Strategic Alliance tie-ups, consumer promotions, building relations & image of overall existence of the company in Modern Trade.
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To achieve volume and value objectives of the assigned zones within budget, time and policy parameters through Efficient control of the network under charge.
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Planning and Negotiating strategic alliances with key chains
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Developing quarterly activity/ promotional calendar specific to outlet and chain
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Strategize / execute zone specific brand objectives within budget and time
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Liasoning with Marketing/ Merchandising for branding activities at stores
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Responsible for Controlling Prominent Shelf Space and Merchandising Unit Positioning in all Key Accounts.
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Develop new business opportunities by Tracking And Projecting New Outlet Plans.
Market Liasoning:
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To work coactively with all Brand Management Team to develop Consumer awareness /image / preference by Executing Planned Consumer Promotions & Events At Quarterly Basis.
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Proactively Own a Product Launch Calendar & help Brand Managers in Planning and Launching New Product, clearly identifying its need, communication, incremental volume, sell-in-norms, merchandising norms & the brand strategy.
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Execute Marketing events and Promotional Programme by conducting brand-wise promotions basis the outlets / Marketing activity calendar.
Financial Responsibilities: Operate/ Achieve Channel Costs as budgeted for the year
Outlet Responsibilities:
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Ensure Gold Standard Merchandising (display/ visibility) by executing set planogram.
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Responsible for Correct Placements & Maintaining all Company Marketing Assets in coordination with the sales and marketing team.
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Maintain a Database of all Modern Trade Outlets (administrative, commercial, business details)
Reporting / Administration:
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Report Accurate Timely Information as scheduled and in the defined regular format.
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Monitor Activities And Sales Promotions on weekly / monthly basis to determine deviations from plans and take necessary corrective action.
Competition Tracking Responsibilities
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Track competition activities monthly in chain / modern trade outlets. Document and communicate the same to the brand & sales management team in the monthly review meeting.
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Ensure proper and immediate feedback for appropriate and timely action
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
