stage

Marketing Manager North Africa

Apply

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • Build a strong Brand equity and drive brand penetration through local relevance and communication.
  • Identify strong strategies catering the consumer needs & the evolution of market dynamics while driving cost efficiencies.
  • Set Country Marketing strategy and roadmap to deliver country objectives (NS, IMS, Gross Margin, Market Share and EBIT), to provide strategic direction for individual sub-brands and define contribution to future sales and profit growth.
  • Lead & Execute the Annual Marketing Plan (4Ps) while ensuring the alignment of direct & functional management and liaise with MU / Regional offices to identify appropriate product innovations, local supply chain to ensure that internal processes are properly managed.
  • Identify and Drive data Insights into action based on market research (Brand Health Tracker & U&A) and market data (Nielsen RA & Euromonitor).
  • Identify & Develop the potential categories as per the market dynamics and consumer needs while accelerating the growth of existing core categories through understanding the local consumer insights and driving relevance through 360 plan utilization.
  • Set & Review Pricing strategy index by category vs. competition in line with the company direction.

Your Profile

  • Bachelor Degree.
  • Minimum 10 years of Marketing & business experience.
  • Entrepreneurship Skills
  • Digital Funnel & Consumer Journey
  • Leadership Skills
  • Coaching Skills
  • Stakeholders’ management
  • Communication Skills
  • Change & Agility Management

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.

This position can also be filled in Job Sharing. If you have any questions, please have a look at our Jobsharing FAQs. For further information please ask Boris Dutli. Please apply online until the 4th of January 2025.

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Egypt / Cairo
Company:
0301 Beiersdorf LLC
Job ID:
17322
Apply
PRIVACY POLICY
PDF Print