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(Senior) Global Consumer Intelligence Manager NIVEA (all genders)

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At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • Leadership of key method of Communication Early Stage & Testing, responsible to ensure that both method approach, KPIs, hurdles and suppliers remain up-to-date and aligned to business needs for maximum impact on driving successful campaigns for our innovations.
  • Business partner of the international marketing (BLU) in answering consumer oriented questions in the innovation process as well as for all elements of the marketing mix – responsible for one or more NIVEA categories.
  • Embrace (digital) consumer centricity: actively fueling the business with consumer insights; drive usage of new tools, esp. technology enabled market research methods.
  • Evaluation, implementation and continuous optimization of forward-looking, in particular technology enabled/new digital market research methods and tools, by actively screening trends around market research, data and technologies and prioritizing, managing & assessing pilots.
  • Active transfer of consumer knowledge/insights throughout the organization by connecting generated data & insights across categories & methods
  • Conception, steering and quality control of respective ad-hoc market research projects briefed by stakeholders.
  • Consulting of internal partners in the interpretation and evaluation of research results and in the implementation of the study finding into concrete, actionable and business-oriented recommendations and decisions.
  • Close cooperation and regular exchange with local, regional and global CMI (consumer, market, insights) functions.

Your Profile

  • University degree Business Administration or Socio-Economics
  • Minimum 8+ years of experience & proven track in the field of market research incl. methodologies and steering of market research projects in FMCG industry; experience in research agency is a plus.
  • Solid Knowledge of how Communication works and how it can drive brand growth through both short and long-term goals.
  • Local market and consumer expertise required, x-functional experience preferred.
  • Highly experienced in diverse market research methodologies and proven use of a future-proof repertoire of research tools.
  • Digital Mindset and experience with new digital market research tools is a plus
  • Excellent analytical skills, especially in the transfer of research results into actionable marketing decision.
  • Excellent presentation skills and persuasion power.
  • Positive mindset and can-do attitude, open 2-way communication with management team.
  • Strong & reliable partner on taskforce / strategic projects, openly shares ideas & opinions.
  • Actively seeks opportunities for exposure, experience & learning e.g. X-functional projects or tasks.
  • Displays an open attitude towards giving and receiving feedback & makes active effort to close development gaps.
  • Fluent in English, both written and spoken.
  • Passion for the consumer perspective and topics around skin care and beauty
  • Creative, curious, open to try new things with a test & learn mindset.

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
 

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Germany / Hamburg
Company:
Beiersdorf AG
Job ID:
17612
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