At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
As Brand Manager NIVEA Men and Body Cleansing EE Lead and Poland you will execute the EE/PL marketing strategy and plans for respective categories ensuring the delivery of agreed category share, net sales, GM and brand targets.
Key Tasks:
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Achieve local targets and ambitions by development of local marketing plans through data analytics with focus on brand / category growth and ensuring local activation of global & regional innovations, projects, and tools
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Own respective category budget for PL and drive brands profitability improvement initiatives
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Actively contribute to EE projects, processes, and ex-changes with EUNA
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Contribute to the local leadership culture and actively drive Team engagement
Responsibilities:
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Marketing Planning & Activating, incl. budget accountability:
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Within global & regional frame and based on consumer insights & commercial data, co-create local marketing activation plan for respective categories, incl. assortment steering (L/RL/gap closing) and ATL & BTL program
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Based on the Regional/MU/local strategy, co-shape the annual local marketing (PMP) and business (ABP) plan including an optimized mix of all 4Ps to achieve market share, sales and budget targets. Execute agreed brand marketing strategy and plans for respective categories in Poland ensuring the delivery of agreed KPIs building on local market opportunities and consumer insights and needs
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Own and steer respective category budget and allocate investments in line with local strategy and within MU & Regional guidelines
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Steer the adaptation of global/regional material (product artwork, communication assets, etc.) to match local needs
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Monitor and steer performance, based on external (Nielsen, customer, media) and internal data to adjust and optimize plans
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Closely collaborate with local commercial team to ensure cross functional alignment and steering of the brand performance throughout the year
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Closely collaborate with EE Marketing Team for best-in-class MU program shaping and execution
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please contact our recruiter […] every […] between […] and […] am via the telephone number […].
Have a look at our benefits: What we offer – Our Benefits | Beiersdorf
