Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- South Africa / Durban
- Company:
- Beiersdorf Consumer Prods
- Job Function:
- Marketing / Market Research
Your Tasks
Media Strategy
- Effectively collaborate with the Media Agency to craft Category TTL Media Strategies.
- Develop annual media channel strategies that align with marketing and brand objectives, performance targets, and integrated media frameworks.
Data Analytics & Reporting
- Analyse data from multiple sources to gauge content performance and make data-driven decisions to optimize media strategies.
Media Campaigns
- Develop and implement comprehensive marketing campaigns that utilize both digital and traditional media to maximize reach and impact, including planning, execution, and analysis of campaign effectiveness.
- Manage the local media plan, ensuring implementation and delivery of global media guidelines and local media performance KPIs.
Budget Management and Performance Tracking
- Manage timely TTL Media CE / Invoice / PO internal approvals and implementation plan sign-off aligned with approved TTL media strategies, ensuring local industry EBDs are consistently met.
Your Profile
- A minimum of 4 to 6 years’ experience in Media from either a media agency, media auditor, or a similar corporate position within media across traditional and digital.
- Stakeholder management experience, ideally within a global or regional company.
- Budget responsibility for large media investments.
- Hands-on experience overseeing media billing and/or media reconciliation workflows.
- Experience in media negotiations is preferable.
- Strong knowledge of media key performance indicators (KPIs) for media and advertising success including SOV/ SOI / Reach Curves / GRP’s / TRP’s.
