The Regional Manager- Shopper & Customer Marketing is responsible for the one of the key verticals of S&CM at Nivea i.e., channel partners. Key responsibilities include customer activations, driving distribution & channel efficiencies, allocated budget management and evaluating & implementing strategies for business growth. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Developing & implementing GTM strategies & initiatives to improve efficiency & effectiveness of trade coverage.

Job Responsibilities

1. Field Force Management
2. 1. Keep a track of set KPIs and drive improvement.
   2. Track monthly achievements of DSR/PSR vs targets and finalize incentives for them.
   3. Drive width and depth of FF sales incentives and other adhoc incentives to improve effectiveness of the same.
   4. Plan & Track subsidy budget utilization.
   5. Benchmark & plan optimum manpower numbers for the region & drive outlet coverage efficiencies from it.
3. Launch Planning.
   1. Plan distribution, sell ins and finalize launch plans.
   2. Track the launch plan vs actual achievements.
4. Planning & execution of all Merchandising & Visibility elements in GT customers & visibility budget management
5. Channel management- Driving growth & Distribution, GTM Initiatives, Monitoring Channel Performance
6. Anchor Sales IT Initiatives - Botree usage & Hygiene, Field Assist adherence for DSRs (FA), etc.
7. Driving Trade scheme efficiency across channels.

Regional S&CM Manager will report to RSM & will have ASE’s TOP 8.5K & ASE’s Chemist resource directly reporting into him, with dotted line reporting of CMO/E as well for all GT executions & planning.