About us
Our Marketing team is seeking a dynamic individual who will challenge the status quo and guide us in achieving first class value creation, build trust with colleagues and partners, simplify our business processes, drive growth and fight for our share. The scope of this position is national.
Your Responsibilities
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Develop mid-term and long-term strategic plans for NIVEA Body Care (Body Care, All Purpose Creams, and Hand).
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Execute annual product marketing plans to achieve share, volume and profit objectives (which includes leading the go-to-market process for new product launches, pricing, advertising and media planning, trade and consumer programs including sampling)
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Develop and implement new product launches in collaboration with international marketing teams.
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In collaboration with the media team and agency partners, plan, execute and monitor national media campaigns including digital/TVC/ influencer/PR/ and social media strategy.
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Create financial and manufacturing planning forecasts.
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Maintain and optimize marketing budget spending / ROI
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Conduct various analyses (i.e., category, ad-hoc market research, program evaluation for ROI, etc.)
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Control and monitor the development of sales, profit and market share vs. the annual business plan.
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Proactively monitor, analyze and optimize marketing programs, competitive information, market trends, customer needs, professional communication and product performance in order to increase efficiencies and effectiveness.
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Develop and deliver various presentations for management, sales organization and trade customers, updating all decision-makers on the progress and status of product marketing plans
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Lead and collaborate with multi-organizational business teams
Your Profile
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B. Comm. in Marketing
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3-5 years of brand management experience in a consumer goods environment
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Strong knowledge of marketing principles, combined with strong financial and analytical skills to provide key takeaways and recommendations
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Excellent communication and interpersonal skills, demonstrating the ability to lead and motivate others
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Must be results-oriented, proactive, and organized with strong project management capabilities in a collaborative environment
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Solutions-oriented, takes initiative and has an entrepreneurial spirit
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Must be a team player, supporting and contributing to the broader business as necessary
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Bilingual English and French ideal
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Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
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Ideally proficient in Nielsen
Additional information
Experience, skills and competencies that lend themselves to this role
We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.
A welcoming workplace that offers personal and professional growth for all individuals
At Beiersdorf, you’ll find:
- A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
- Nimble teams that enjoy challenging work and the ability to make an impact
- A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
- A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
- A collaborative culture that leads with care, trust, simplicity and courage
Unique benefits that consider the whole person
We understand that you have a life outside of work, and we support you with unique benefits including:
- Generous and flexible vacation policy
- Summer Friday hours
- Comprehensive Wellness and Benefits program
- Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
- Dynamic work model – a hybrid of in-office collaboration and remote focused work days with an in-office presence 3 days/week
Caring for skin means caring for people.
It all started with a pharmacist and a dream 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.
At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.
Job Details
- Contract Type:
- Unlimited / Full-Time
- Country / City:
- Canada / St. Laurent
- Company:
- Beiersdorf Canada Inc.
- Job Function:
- Marketing / Market Research
