Not every active ingredient has what it takes for the big stage. However, the experts at Beiersdorf Research & Development were quickly convinced by bakuchiol. Now the company is taking the new superstar of anti-age skin care out of its previous niche and lifting it into the mass market – a premiere.
Pure bakuchiol is the key player in NIVEA’s new CELLULAR Expert Lift product range. It is supported by two types of hyaluronic acid. In an interview, Dr. Svenja Möllgaard from the NIVEA Face Care laboratory talks about how our skin works, what makes the active ingredient so special, and how it counteracts natural skin aging.