Beiersdorf China reach new sustainability milestones

Across the globe, Beiersdorf affiliates are working hard each day to propel our sustainability journey forward. Beiersdorf China is a key example of this. The country has the national goals of achieving its carbon peak by 2030 and carbon neutrality by 2060. Hence, Beiersdorf China is ramping up climate action activities across the value chain within R&D, production, supply chain, sales and interaction with consumers, paying well into Beiersdorf’s CARE BEYOND SKIN Sustainability Agenda as well.

In this interview, members of the core team who work on the topic of sustainability including Shirley Xue, Daisy Ge, Echo Li, Rayee Qian and Sophie Yu are asked about their latest sustainability milestones, why these are significant and what’s next in their journey.

Echo Li (Brand Manager NIVEA MEN China): The NIVEA MEN Oil-Control line, a range targeted at young male consumers, adopts an environmentally friendly mining method to avoid negative impacts on glaciers as the key ingredient originates from glacial mud components. The product line also uses 100% ¹FDA-certified packaging² which effectively reduces 16%³ CO₂ emissions. We strive to protect not only the skin of our consumers with our products, but also the “skin health” of our earth in every process within our value chain. Thanks to the great cross-functional team effort within R&D, Regulatory Affairs, Corporate Communications and the Marketing team, we are proud to share that we received several awards for this innovative and climate-friendlier product, for example the “Best Environmental Sustainability Award” by TopDigital in China and “Golden Apples Award in Plastic Recycling” by China Replas, a Plastic Recycling Association.

Rayee Qian (Senior Corporate Communication Manager China): Not only are we transforming our products and operations towards sustainability, but we are also focused on involving consumers and members of society around education initiatives. We know this is key to making a lasting impact. Our “low-carbon ambassador” program supports college students’ ideas and resources with a focus on our “plastic pledges” and “carbon neutrality” within our sustainability agenda. Plus, we aim to enhance environmental awareness among younger generations. We have partnered with YIYOU Youth Center Green NGO and ‘Share The Care’ to provide the opportunity for students to design and produce short and creative video material in order to communicate about these key sustainability topics. Our initiative has reached more than 2 million students in 300 colleges and universities across China during our campaign in 2022!

Sophie Yu (Project Lead Sustainability, Corporate Communications China): During Earth Day last year we also hosted several livestream sessions featuring our R&D experts from the packaging and formula development team at Shanghai Innovation Center. We also arranged a special “low carbon discovery tour” for the participants and NGOs. Product experience, company visits, skin care ‘Do-it-yourself’ sessions and seminars were just some of the activities for the team to gain a deeper understanding of Beiersdorf’s corporate targets and how we aim to create value for consumers, society and the environment. That was a great experience and something we want to continue in the future.

Hannah is a sustainability enthusiast with a passion for positive change, international collaboration and storytelling. She is responsible for communication on the topic of sustainability at Beiersdorf.