Beiersdorf launches the next generation of plasters: Educational campaign to expand knowledge about wound healing

• “Second Skin Protection” is being sold under the Hansaplast, Elastoplast and CURITAS brands.
• Professional wound care for the home: educational campaign informs consumers about wound healing.
• More than 100 years of expertise: With the next generation of wound care, Beiersdorf is taking another step toward becoming the world’s best skin care company.

Hamburg, January 28, 2025 – Over 100 years ago, Beiersdorf introduced its first plaster with a wound dressing under the name Hansaplast. The company is now launching a new plaster based on advanced hydrocolloid technology. With the Second Skin Protection Plaster, Beiersdorf is offering a more professional treatment option for everyday minor wounds and educating consumers about the benefits via social media, TV and at points of sale.

Enno Martini, General Manager Global Healthcare at Beiersdorf, emphasizes the importance of this development: “At Beiersdorf, our consumers are the focus of everything we do. With the new Second Skin Protection plaster, we are not only providing more professional wound care for everyday use, but are also educating our consumers about wound healing. This next-generation plaster is another milestone in our 140-year history of elevating care for everyday minor wounds to a new level.”

“Wounds heal best in fresh air” – this myth has persisted for decades and still influences how wounds are treated in the home. However, studies show that skin cells can grow, divide and move more easily under moist conditions, which facilitates and promotes tissue regeneration. The newly developed Hansaplast Second Skin Protection plaster puts hospital technology directly into the hands of consumers: Hydrocolloid technology absorbs wound fluid and forms a healing capsule that creates a moist wound healing environment. This not only leads to faster and better-quality wound healing, but also reduces the risk of infection and the formation of scar tissue^1_.

As part of the market launch of Hansaplast/Elastoplast/CURITAS Second Skin Protection, Beiersdorf is conducting a comprehensive educational campaign. The aim is to inform consumers about the benefits of moist wound healing and hydrocolloid technology, and to dispel myths. With formats like “What does advanced wound healing actually mean?” and “Ask an expert,” medfluencers and experts from Beiersdorf share knowledge about wound care and wound healing on social media platforms such as Instagram and TikTok. In addition, information is also provided at the point of sale in places such as pharmacies to directly help consumers select a product.

In 1882, Paul Carl Beiersdorf received the first patent for the production of coated plasters. For the first time, this innovative “gutta-percha plaster gauze” made it possible to apply various medications to the skin and allow them to have an effect over a longer period of time. By 1922, the time had arrived: Plasters with wound pads were sold under the name Hansaplast for the first time. Since then, continuous improvements have been made to the groundbreaking products – from the first ready-to-use elastic wound dressings (Hansaplast Elastic) in 1932 to the first water-resistant plasters in 1953 to hypoallergenic plasters in 1968 and the launch of spray plasters in 1976. The Second Skin Protection plaster is yet another important development in the treatment of everyday wounds.

Starting in January, Hansaplast/Elastoplast/CURITAS Second Skin Protection will be gradually rolled out in several markets.

_{¹Nuutila K, Eriksson E. Moist Wound Healing with Commonly Available Dressings. Adv Wound Care (New Rochelle). 2021 Dec;10(12):685-698. doi: 10.1089/wound.2020.1232.}