Together with 35 other industry players, Beiersdorf intends to make it easier for consumers to make sustainable purchase decisions when they shop for cosmetics and skin care products.
An increasing number of shoppers are basing their purchasing decisions on the environmental impact of a product. An initial remedy for this has been provided by a wide variety of sustainability seals and certifications. However, for many consumers it is not fully clear what the different seals mean in terms of the overarching sustainability performance of a product.
The newly founded EcoBeautyScore Consortium (EBSC), which Beiersdorf also is part of, aims to address this issue. Together with 35 other cosmetics and personal care companies and associations, the aim is to create a global, easy-to-understand standard that promotes the sustainable consumption of cosmetics and skin care products. In order to measure the environmental impact of products in a uniform manner and to communicate this information transparently to consumers, a scoring system will be developed. This scoring is intended to make it clear to consumers which products are sustainable and will include aspects such as packaging, the composition of the formula and environmental impacts during the use phase.
