“Feedback from
the women who are participating illustrates the positive impact that our
involvement has had on the ground. We are incredibly proud that the project has
been so successful, despite all the challenges posed by the pandemic, and that
we have managed to support these women in sustainable shea production through
knowledge sharing and training,” says Julia Beier, Responsible Sourcing
Manager at Beiersdorf AG. The women have gained access to microcredits through
additional training in village savings and loan associations, which in turn has
allowed them to invest in other trade and business opportunities. “During
our visit, we saw first-hand how the women directly implement their newly
acquired knowledge, thereby improving their lives and the well-being of their
communities,” adds Lisette Townsend, Global Marketing Director for AAK Personal
Care.
Beiersdorf has been
empowering women in the shea supply chain in Ghana and Burkina Faso with
several initiatives since 2019: This is an important element of our Responsible
Sourcing programs, contributing to our CARE BEYOND SKIN Sustainability Agenda and
our “Climate Care” mission. In 2019, the Hamburg-based company set itself the
goal of supporting 10,000 female shea collectors in West Africa within five
years. Shea butter, the “gold of the women of Africa”, is a
moisturizing all-rounder and an important raw material for Beiersdorf products,
particularly in body and lip care. The project is being implemented by
Beiersdorf in cooperation with Swedish shea supplier AAK, and it is being
supported by German-based provider of climate protection solutions First
Climate, and the Global Shea Alliance. All shea nuts are gathered in the wild
from free-standing, widely scattered trees in the savannah and from farmland
owned by local farmers. Planting shea seedlings promotes the farmer-controlled
regeneration process by supporting the natural germination of trees.